Creating a website that renders well on smartphone screens as well as the larger screens on tablets, laptop and desktop computers. There are two solutions. The first is to switch to a separate, dedicated site upon detection of a small screen (see mobile website). The second, which is the true responsive design, is to make all the pages on the same website flexible and dynamically adjustable to the device and browser that requested them. The use of variable-sized fonts and images and multiple style sheets are basic approaches.
As companies and organizations grow and mature, many look to add mobile sites, mobile applications and Web apps to expand their digital presence and to engage with their customers.
To help your company or organization get started, here are four tips to ease the transition to responsive design:
1) Best content strategy:
Content must be carefully chosen and prioritized by focusing on the smallest screen resolution. Once the content for the smallest resolution has been defined, designers can add features and content as device screen size increases.
2) Bandle the complexity:
Once responsive design becomes a part of your long-term design, the short-term costs and complexity can eventually be minimized. Furthermore, responsive design can decrease both code and content maintenance in addition to ongoing content curation costs.
3) Customer experience:
With responsive design, customers will experience optimal messaging, design and function with the device of their choice. This plays a large role in brand loyalty because a superior customer experience can decrease a customer’s likelihood of searching for an alternative solution on the site of a competitor.
4) SEO optimization:
In addition to customer experience, a responsive approach improves SEO performance, so customers can find your business faster and more efficiently.